Salesloft & Avalara

salesloft-and-avalara

As digitization reshapes the way people live, Mubadala’s technology investment strategy continues to focus on investing in high quality companies that are category leaders in high-growth enterprise software subsectors.

This includes investing in mission-critical products in resilient end markets across the broader software landscape that benefit customers by leveraging data and tools to simplify decision making and improve productivity.

In keeping with this strategy, we made several investments during 2022 in partnership with Vista Equity Partners. In May 2022, we announced our investment in Salesloft, which helps sellers and sales teams execute all their digital selling tasks, communicate with buyers, and gather the insights needed to fuel revenue growth.

These services drive significant ROI for more than 4,500 of the company's customers by increasing the productivity of their sales processes, leveraging machine learning to analyze buyer sentiment and identify positive intent, and empowering sellers to prospect with effective messages and win more business. Our investment will enable continued innovation in this process transformation – a key component of digital evolution.

In October 2022, we completed our investment in Avalara, Inc., a leading provider of tax compliance automation for businesses of all sizes which supports more than 30,000 customers across 95 countries. Avalara’s artificial intelligence-powered and cloud-based platform provides a dynamic end-to-end multi-product tax compliance product portfolio that ensures regulatory compliance and reduces tax-associated costs across geographies, as well as the need to consult human tax experts.

Among other value creation efforts, our investment will enable a refined go-to-market strategy and streamlined systems architecture, supporting new and innovative approaches for digital customer engagement.

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